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Photo Credit: Jamie Albert (NPR's verified Twitter account) Chapter 4 discusses social media in public relations and how PR seeks to tap into the influence of social networks. Public relations utilize social media to execute their strategies and tactics to help the image of individuals and companies. A huge factor that plays into PR and social media is  credibility . Without credibility, people are less likely to follow and believe what is posted on social media accounts. And although credibility is super important, it's equally as important to know your audience. Message targeting  is another great way to reach out to an audience on social media and positively affect an organization or an individual's image.  

Photo Credit: Jamie Albert (The Daily Skimm, one of their many hyperlinks) The Skimm uses plenty of hyperlinks in the news summaries. I believe that they’re successful because they are constant; Almost everything can direct you somewhere else and inform you about what it going on in the world. The word choice is nice because it’s simple yet informative and eye-catching. A potential weakness of the frequent hyperlinks could be that people might accidentally click on a link they did not intend to. This could lead them elsewhere in the web-world and people might get bothered by that. 

"Jail" by Kusumsiri is licensed under CC BY-NC-SA 2.0   (This photo depicts two men in jail)  1.People often illegally source images from the internet. It is extremely easy to copy and paste an image from another website without paying or crediting the original owner. However, it’s technically illegal and highly unethical. Copyright infringement penalties can vary from severe penalties to jail time in extreme cases. Although it’s easy to take any image from a website, with advanced technology, it’s even easier to properly credit an image. For instance, Creative Commons makes it extremely easy to retrieve and credit the image you wish to use. "Port Jervis Groups" by cliqunited is licensed under CC BY-SA 2.0   (This picture shows a Twitter like that relates back to social media metrics/analytics)   2. Chapter 6 informs readers about social media metrics and analytics, which touches up on the number of followers and interactions that ta...

1. Chapter 2 2. Jamie Albert, Glenne De Gonzague, Nicole Katz, Hector Reyes 3. Hector and Nicole: Took notes on Chapter 2 and summarized all the important information. Put together the bulk of the Powerpoint. Jamie: Found videos, quotes, and made an activity for the class. Glenne: Found videos, photos, and answered the discussion questions. All members were responsible for their own slides and put them together a few days before the presentation. 4. During the past couple classes, our group has discussed which roles and responsibilities we would have. We also discussed which types of videos, activity, and quotes we would like to show the class. There were many different routes we could take, so we wanted to make sure we were all on the same page. The most difficult part was finding a unique activity that the class would like to take part in, that was not Kahoot. 5. We divided Chapter 2 evenly into four sections, where we each presented a portion of the presentation. We all too...

1.      Organize and define the format you will use. Review “Competitors” sites for best practices. Summarize these. ·       Each episode will be around 10 to 20 minutes long, depending on the amount of information gathered for the episode.  ·       Each episode will begin with the topic of that specific episode, which will most likely be an issue that women face and how to overcome it. The issues could be political, spiritual, emotional, or societal. ·       Either myself or a guest will talk about a personal story that pertains to the issue.  ·       Will take a look at different perspectives and use critical thinking to relate to the audience as well as teach them something new.  ·       Reviewed Forbes, ( https://www.forbes.com/sites/quora/2017/05/23/seven-elements-you-need-to-create-a-successful-podcast/#64d294ea2...